Brand Identity / Motion Toolkits
Role 1: Develop a unique motion language and best practices for various TikTok’s sub-brands.
Role 2: Point of contact for external motion designers.
Role 3: Oversee and review external work follows our provided guidelines.
Deliverables: Open & end cards, logo animations, icon animations, stingers, lower thirds, supers, Google Docs with guidelines.
TIKTOK LIVE
End card
Framing motif
Countdown animation
Icons
Lower thirds
TIKTOK PRIDE - YOU BELONG
Open card
End card
TIKTOK ERG - WOMEN
Logo animation
Stinger
TIKTOK ERG - ARISE
Logo animations
Stinger
Lower thirds